ABOUT UPSCALE

THINK OUTSIDE THE BOX AND GO TO THE NEXT LEVEL!

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Upscale Online Biz Solutions works expressly with small to mid sized businesses especially in the early planning stages before opening. Starting strong means you will finish strong! How you introduce your business or organization makes a big impression and a bold serious statement. Upscale steps in to provide you a robust online presence that will level that playing field, put you side by side with other larger more established businesses, companies or organizations. Outside of the design process our main focus point is to ensure an expansive SEO (search engine ranking) and a strong online presence to be found online.

WHAT WE DO FOR YOU
LET US DO YOUR WEBSITE

WEBSITE PACKAGE FEATURES

 

  • Development of your website

  • Desktop & Mobile Website 

  • Domain Registration

  • Marketing of your website

  • Advertising of your website

  • Monthly Analytical Statistics

  • (SEO) Search Engine Optimization

  • PayPal Integration to your site

  • Linking of YouTube for videos

  • Forms, Calendars and more

  • Online Scheduler for Appointments

  • Sell Tickets

  • Online Store 

  • Picture Galleries

  • Sell Online Memberships

  • Audio, HD Video

  • Email Setup (Gmail)

  • Email Marketing Campaigns

  • Web Hosting of your website

  • Monthly maintenance & updating

  • Affordable Pricing

  • Low Monthly Maintenance Fee 

  • Speedy turnaround

  • Creative

  • Professional & Personal 

Barbers, Beauty Salons, Car Dealerships, Caterers & Catering Halls, Churches, Daycares, Doctor's Offices, Hotels, Motels, Medical Facilities, Models, Musicians, Non Profits, Organizations, Photographers, Play Writers, Real Estate, Rehabs, Restaurants, Schools, Stores, Weddings, and more!

GET YOUR FREE QUOTE
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ONLINE PRESENCE: USING SOCIAL MEDIA VS. HAVING A WEBSITE

The Pros & Cons

 

Social Media

Social media profiles and pages are quick to set up. In less than an hour, you will be up and running with yours. You’ll be able to tell customers how to reach you easily if you redirect your domain name to your social media page (also referred to as domain forwarding). You’ll have a business-branded Web address – much better than just saying “follow me on Facebook.” (Although you can say that too!) With over a billion people using Facebook, Twitter, LinkedIn, Google+ and other social platforms, your business can instantly take advantage of the built-in base of potential customers. People are already going to those sites. You can capitalize on their popularity.

 

Social Media Pros:

  • Quick and free – Social pages are simple to set up and they are mostly free.

  • Low-commitment – If your social profile is no longer doing the job, you can easily delete your page or switch to another platform. Or just don’t pay as much attention to it.

  • Globally – The number of businesses that redirect their traffic to their respective Facebook site increases 25% year-over-year.

  • Engagement – Social media encourages back and forth interaction, and tends to be casual and humanizing. This allows you to easily communicate and build relationships.

  • Branding – Customers will learn more about the business’s values, mission and purpose, through your updates and how you respond to them. This builds loyalty and your brand.

 

Social Media Cons:

  • Limited design – With social media, you have to follow their layout. You can customize your header and profile pic, but the basic layout you won’t be able to change.

  • Open forum – Consumers can ask questions and voice their feedback and complaints. That means you have to monitor the site. In other words, the public can put comments on your social page or their profile referring to your profile. You’re not in complete control.

  • Limited reporting tools – The level of reporting and features available are often less than with a website. You only get the information the social site chooses to give you.

  • Lack of ownership – The social media provider’s terms and conditions control what content and promotions can be presented. For example, if you want to run a contest, you must follow their rules. Also consider what happens if the provider shuts the site down and if this is your only online presence.

WEBSITE

 

Website

If you want full control over your brand, then creating a company website is a better option. It’s yours – you own it. You decide what it looks like, and what goes on it. And of course, there’s no substitute for a website when it comes to credibility. Remember, a website can be as simple as a one-page flyer for your business, or as sophisticated as a multimedia marketing and sales hub.

 

Website Pros:

  • Cost effective – There are a variety of options available depending on your budget and business needs.

  • Credibility – Consumers expect companies to have websites today. They trust a business more if it has a website.

  • Full control – When you own your own website, you have many more choices about how it looks and the features it has. That’s true even if you use a low-cost or free website builder tool and start with a template. You can typically personalize a template to make it look uniquely yours.

  • Better marketing – With your own website, you have more leeway to communicate with and sell to your customers. A website not only has more space to market your business; but you can include more marketing features such as videos, customers reviews, blogs and special promotional offers.

  • Reduced overhead – Most consumers prefer to get a business’s information online. If you make your website a useful source of self-service information, it can reduce your operating costs.

  • 24-hour availability – You can partly “open for business” 24 hours a day, 7 days a week, anywhere in the world — even if you’re actually closed.

 

Website Cons:

  • Maintenance – Depending on the size of the site, keeping content up to date will require some time and effort.

  • Increased complexity – The more sophisticated the design and functionality, the more money and time it will take to design and set up.

  • More marketing effort – You have to work to get traffic to your website. That means you have to have a marketing strategy and implement it.

Ideally, your business should have a website IN ADDITION TO your social media presence. But some small businesses choose to dip their toe in the water by starting with a social media page. Then later, when they are ready to build a website, they link back and forth from their social media pages.

**Information gathered from Small Business Trends February 7, 2019

WHAT'S UP?

New Upscale Client Website

We are proud to feature a new addition to the Upscale Online Community.

 

www.themathcoachingplaybook.com 

This website was developed for an Educational program based out of New York State.

COMING SOON
1

Coming Soon 12/2019

The official website of 

Amazing Beauty Supplies of JC

2

Coming Soon

Enhanced professional features for your website.

CONTACT

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